Radiodiffusion Internasionaal Annexe


The Electromaniacs

España Cani

In the early 1960s, as electric instruments and new technology became available, instrumental American and British bands like The Shadows and The Ventures flourished. Filipino instrumental bands arose as well in this period. In 1963, the so-called British Invasion brought bands like The Beatles to mainstream audiences worldwide. Their widespread popularity and their embrace of the counterculture injected the possibility of socio-political lyrics with mature comments on real life into popular music. Immensely influenced by this new breed of British artists, many Filipino bands began adopting similar musical styles. This was the heyday of Pinoy Rock.

Since 1946, the newly independent Philippine state has faced political instability. The late 1960s and early 1970s saw economic development that was second in Asia, next to Japan. Ferdinand Marcos was, then, the elected president. Barred from seeking a third term, Marcos declared martial law on September 21, 1972, under the guise of increased political instability and resurgent Communist and Muslim insurgencies, and ruled the country by decree. Under Marcos’ new control, many musicians left the Philippines to avoid persecution and the music faded away.

The Electromaniacs were founded in 1960 by Gene Generoso, who was the lead singer and played rhythm guitar, lead guitarist Ernie Delgado, Joey Gordon on bass and Lito Toribio on drums. They later replaced Gene Generoso with Chito Perez on rhythm guitar, and they became an instrumental band. Their manager was Jose Mari Gonzales, who was a popular Filipino actor at the time. They were often billed as ‘Jose Mari Gonzales & The Electromaniacs’. They later shortened their name to ‘The Electros’.

They still perform at Pinoy Rock revival festivals in both the Philippines and in the United States.

Catalog number DN-7332 on Dyna Records, manufactured by Dyna Products, Ltd. In the Philippines. No release date listed.

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